Our Journey as Producers of Fleckvieh Simmental Cattle.

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Our Red Deer County 2024 Sale Report (and a Few Other Thoughts)

It was a gorgeous early spring day, with mild temperatures, lots of sunshine, and an absolute capacity crowd on hand to watch 119 lots of pure beef bulls roll through the Innisfail Auction Mart for Transcon’s Red Deer County Bull Sale.  The multi-breed concept expanded again this year, so there was a broad selection of bulls  on offer, representing Simmental, Angus, Hereford and Charolais genetics with an impressive amount of diversity within each breed – horned or polled; red, black or fullblood – there were simply lots of options to choose from!

The lead bulls rotated back to Simmental this year, and the sale started off with some palpable excitement as the first BEE Alpha sons were set to lead off the Red Deer 2024.  We were at Beechinor’s the day that Ben & Kassandra Farrant selected BEE Alpha 915J, and if we recall correctly they paid $120,000 for the privilege.  You wouldn’t think it possible to ever fly under the radar with a $120,000 bull purchase, but with the record setting ‘Rumble’ also selling that day, the ‘Alpha’ acquisition was maybe a little overlooked.   The whole pen of Alpha sons were incredibly impressive; with none more so than Lot 10, Red Top Mr 108L.   After some very spirited bidding, the gavel slammed home at $80,000, with Labatte Simmentals and Circle 7, from Shaunavon, SK emerging as the successful bidders!    An amazing way to kick off the day, and rather cool to have the lead bull selected to work the legendary pastures at Labatte’s!   We have gotten to know Ben & Kassandra over the years as we have been part of the same bull and heifers sales, and it is absolutely incredible to see their passion for elite purebred cattle shine though and be rewarded in the sales ring.  It can be tremendously stressful to step out and invest heavily in purebred genetics, and it takes years to develop a program and weave different genetic lines together, so it was so awesome to see their success!

It was also a record day for Applecross Cattle.  In the lead up to the sale, we received a lot of interest in this years’ bull string, specifically in our two homozygous polled bulls.  We were really happy in the condition all our sale bulls were in and thought they were a pretty neat group that each had their own merits (and personalities!).  The challenge with auctions is that you always need at least two bidders to be interested in the same bull for the price to move higher, and we certainly did more than alright in that regard in 2024!  APLX Conway 23L, our lot 103 bull, was selected by Forden Fairview Farm / Lyle & Leanne Forden of Punnichy SK for $30,000, and has already made the trip to Saskatchewan, where he got off the truck and went straight to work!  Meanwhile, lot 98, APLX Bastion 17L was selected for $23,000 by Jensen Simmentals in Osawatomie, Kansas, and will be leaving this week for his new home in the sunny south.  Steve Jensen also selected a bred heifer (Applecross Abigail) from us at Equation 2023, so we certainly appreciate all his interest and support over the past few months!   Lot 104, APLX Convoy 12L, also gets a lengthy truck-ride as he’ll be headed for Big Hills Simmentals, Sandy Lake, MB,  while  lot 99 APLX Biggio 30L, gets to stay close to home after being acquired by Ryan Layden / Layden Land & Livestock Ltd, from Red Deer County. Ryan was a repeat buyer for us, after selecting ‘Dillon’ from us back in 2021.  It is always special to see customers return for more bulls. We were incredibly happy with our sales results, and its rather cool that three of our bulls will be working for fellow purebred breeders!

Overall, the sale averaged a very impressive $9,710, with 55 Simmentals averaging $10,486.  8 Charolais averaged $9,938, with 8 Black Angus  averaging $10,688, 17 Herefords averaging $6,882 and 6 Red Angus averaging 9,000.  It was great to have success throughout the auction across so many of the consignors!

Once again we need to recognize the team at Transcon for doing a tremendous job working the phones and managing the sale.  The Red Deer County Bull Sale is part of an extremely busy stretch of events, and we appreciate the time and energy Jay Good, Glen Norton, Darren Paget, and Cody Coupland invest to ensure we have a successful sale.  We are confident in referring inquiries we receive to the Transcon Team, for an unbiased and independent opinion of our cattle.  They were constantly on the phone and in our pens, taking pictures of feet, watching the bulls walk out and passing their findings back to prospective buyers.  With our three lead bulls all being selected by ‘Transcon on Order’ they were certainly busy!  Every year has different bulls and different buyers (looking for different things), and their efforts may not always be as tangible as they were this year, but we always appreciate all of their hard work! We look forward to working with them again later in the year at Fleckvieh Equation!

A few additional thoughts on Red Deer 2024:

  • A common theme on our two high sellers were certainly the homo-polled heads, but I also think that the non-dilutor status also made a difference in their sale price.  We have tested for the dilutor gene for a number of years now, and it is another trait on our list that we check for.  We have walked several dilutor carrier bulls over the years, so it isn’t a ‘deal breaker’, but we wouldn’t be doing our job of we weren’t noticing traits our customers also select for.
  • We had another tough year on the semen testing front, with 5 of our 10 bulls making it to sale day.  While the reasons did vary a bit, we have certainly done a lot of reflecting on our program and how we can improve things going forward.  (It is said that the definition of insanity is doing the same thing over and over again, but expecting different results).  We are looking to our wintering area as a spot that may need an upgrade.
  • One of the downsides of wintering our sale bulls in a 5 acre paddock is that they don’t always have protection from the elements when it is -50 or when there is a -20 degree windchill…so maybe we can create a balance – where they have access to a larger space (to exercise and travel to keep their feet under them), but then also have the ability to confine them to a smaller, protected area once ‘hard winter’ hits.  Things to think about; changes to make; as it simply doesn’t make economic sense to raise bulls that just end up in the meat ring.  We can never be perfect, (and certainly we can’t expect every bull to always pass their semen test), but we can certainly learn and get better!
  • One of the largest changes for Red Deer 2024 was the size of the sale.  With the addition of several new consignors and different breeds, there were a total of 130 bulls catalogued, which was almost double the 68 bulls that sold in this sale only two years ago in 2022.  There are a number of good things – the capacity crowd on hand meant Innisfail Auction Mart had as many people in attendance as I had ever seen, and more bulls translates into lower costs for consignors.  But there are also some downsides – with some awesome BBQ on site, despite cutting steaks in half, we still ran out of food (and water) for all our guests.  And, with such a large crowd, we know some people that left early (hopefully to go home to watch/bid online!).
  • I also wonder if the Fullblood Simmentals ‘got lost’ a bit within the sale.  With so many breeds on offer, and a lengthy sale, there wasn’t a separate ‘fullblood’ carve out – with 3-5 selling in one spot, 5 in another, and then a couple here and there throughout the day.  Part of that is on us – if our entire bull string had passed semen testing, the fullblood numbers would have been a fair bit higher, but I do think that bidders and buyers interested in Fullblood bulls, had to be very diligent throughout the afternoon, not to ‘miss’ bulls.  We have attended several large dispersals over the years, and found that often the best opportunities for upside were found later in the day, so there are always pro’s and con’s to larger events – perspective that also depends on whether a person is buying or selling!
  • In regards to our own breeding program in 2024, we will be staying fairly ‘status quo’ after splurging last year on two new herd sires.  Both BLL Tombstone 223K and Virginia Journey 509K now have their first calf crops on the ground, and we are pretty pumped about each bull’s potential based on the early returns from their respective calf crops.  Black Gold Battleborn 44H is now the ‘proven seasoned veteran’ of the group and, while he has outgrown the heifer pen, he has proven himself to be very versatile, allowing us to have three fairly even breeding groups.

Over the past fourteen years, it has been great to be part of the Red Deer Bull Sale and 2024 was certainly no exception.  Public auction is a great forum to get feedback on the program we are building at Applecross Cattle, and we were both humbled and honored with the number of compliments our pen of bulls received throughout the week-end, from both peers in the purebred industry and commercial cattlemen alike.  We strive to produce top quality cattle, and can at times be our own worst critics, so it is wonderful to hear all the kind words. Not a year goes by that we don’t learn how to do things a little better for next year, and it is equally important to continue to receive tips and advice on how to make improvements to our program.   With the bull sale now in the rear-view mirror, and breeding season underway, we look forward to the challenge of developing more and different genetics for future years.

Until next time,

Dennis

Applecross @ Transcon’s Red Deer Bull Sale 2024 – Our Most Consistent String Yet

We are pleased to present ten herd bull prospects at Transcon’s 2024 Red Deer County Bull Sale on Saturday, March 9th at 1:00pm at the Innisfail Auction Market, Innisfail, Alberta. This is our fourteenth year at this event, and while the sale numbers always seem to fluctuate we continue to be joined by a diverse group of breeders that always join together to bring a strong offering to what is now a multi-breed event.  Our 2024 offering is our most consistent yet, and the ten bulls on offer all continue to showcase our philosophy of highlighting the maternal strengths of the Fleckvieh Simmental breed.  We firmly believe that the future will bring an increased herd size on the same amount of available labour.  This means that with less labour available on a per cow basis, birth weights will come down to improve calving ease, and that gradually more and more horns will be bred off the cattle.  We have moved slowly to incorporate the polled gene into our herd, as our goal is to try and accomplish this while maintaining the strong performance and mothering ability the Simmental breed is known for.  In a market that suggests continued strong demand for beef, we think our bulls on offer all provide the maternal characteristics that will produce tremendous replacement females.

Dominating this years’ offering are progeny from two of our walking bulls in Black Gold Battleborn 44H and Double Bar D Confidence 179D.  While AI is still a very important tool for us (specifically on heifers and in incorporating outcross genetics), we continue to invest in walking bulls from some of the top breeders in Canada.  This mix allows us more flexibility during breeding season, increased consistency in their respective calf crops, and a chance to tap what otherwise could be fairly exclusive genetics.  From FGAF WowEffect 016A, to NUG Delmonte 81D, Confidence, Battleborn, and last years’ acquisitions of BLL Tombstone 223K and Virginia Journey 509K, we feel we’ve been able to combine ‘something proven’ with ‘something different’ to form a unique APLX blend of highly maternal, moderate birthweight genetics.  

The Battleborn progeny get the chance to lead the way this year.  With three calf crops on the ground, and his first daughters now in production, Battleborn has developed into a very impressive individual, walking on extremely good feet, with his daughters now showcasing nice tight, square udders.  With an eye-popping EPD profile, it is somewhat ironic that his weakest numbers are for calving; as he is a bull we have comfortably used in the heifer pen for the past 3 years.  Of his four sons on offer, ‘Bastion’ represents a really intriguing homo-polled rascal (and is Jeanne’s favourite), while both ‘Brando’ and ‘Blizzard’ showcase exactly the type of progeny he produces out of first calf heifers.  The final bull in ‘Biggio’ represents the last calf from one of our cornerstone cows, Applecross Poppy.  It is no surprise that three of these sons all come from our foundation ‘Spruceburn Pauline’ cow family who left a tremendous legacy for us at Applecross.  All four of these Battleborn sons are consistent in type, and offer the opportunity to step into genetics that combine a high maternal focus with explosive growth.

Not to be overlooked, there are also four sons of Double Bar D Confidence 179D on offer in Red Deer.  Confidence is a bull that really moved our program forward, producing very balanced offspring on both sides of the ledger.  The daughters from his first calf group are now high productive 2nd calvers that have tidy, even udders.  His sons include APLX Coach 37J who highlighted our 2022 Bull Sale, and now has progeny across North America.  Confidence also provided us with a highly attractive homo-polled son  in ‘Conway’, while also giving us the powerhouse of this years’ offering in ‘Convoy’ (and he is a ‘great big convoy’; he’s a beautiful sight!).  ‘Compass’ and ‘Country’ round out this highly impressive group of four – all of whom are very stylish and have nicely shaped polled heads. These Confidence sons are all very consistent (check out their birthweights!), and can suit a variety of needs.

As mentioned above, in addition to our walking bulls, we always try to breed our heifers, and at least a few early cows, AI in order to incorporate some outcross calving ease and top end genetics to our core herd.  One of the benefits of living in Central Alberta, is the proximity to a number of great programs.  After noticing the Black Gold Elevation progeny consistently stand out in the Beechinor sale strings, we were successful in acquiring a semen pack a couple of years ago.  ‘Encore’ certainly shows that Elevation stamp, and may just be the most eye-appealing bull in our 2024 string.  ‘Cabot’ is also a really cool dude, being sired by Rugged R Cavill; a bull we have successfully used on heifers for several years.  From our experience, Cavill appears pretty much bullet proof as a heifer bull, so we expect to continue to utilize him to AI our heifers.  ‘Cabot’ has a fair bit of size and growth to him so while he could be a potential for the heifer pen, he shouldn’t be just a one trick pony.  We are always looking to offer something a little different, while adding a little extra style and maternal, and this year that means ‘Encore’ and ‘Cabot’!

We want to ensure our bulls will work for many years, so feet, legs and temperament are very important traits for us.  The bulls are housed in a 5 acre paddock to ensure lots of exercise, and have been developed on a ration of free-choice quality first cut hay, combined with a forage based pellet by Country Junction.  We pail feed our bulls twice a day, to ensure the bulls are quiet and used to being around people. We like working and walking through docile cattle, and feel the herd bull should be no exception.    Please also note that we obtained Yearling weights in early January; prior to the bulk of the bulls being a year of age, which has resulted in Adjusted weights being higher than actual – specifically on our three bulls from first calf dams.  We hope our bulls work for many, many breeding seasons, and feel our development program evolving over the years allows them to do just that.

Individual pages (short-cut links are on the right), have been created for each of the bulls.  (For those reading this on phones, the bulls name or lot number can also be entered into the search bar, to locate their individual page). On each of the pages, we have also pictured their sires, dams and siblings – hopefully, sharing pictures will provide a better glimpse into the extended pedigree.  It is also not unusual for us to have walked 4 or 5 generations of each respective cow family.  We also plan to have videos of each of our sale bulls available approx. 2 weeks prior to sale day.   Please check our Applecross Cattle Facebook page for up to date info on our sales offering.  

Transcon’s 2024 Red Deer County Bull Sale promises to be another exciting event. We look forward to a great day on March 9th at the Innisfail Auction Market! 

‘Super Saturday’ / 2023 Fleckvieh Equation Sale Report & Other Year End Thoughts

Lot 67: Applecross Deirdre 44K – Our high selling heifer; she will calve out here before entering a donor facility for embryo export to Knox Farms, Australia

A gorgeous mid-December day with mild temperatures and sunny skies created ideal weather for Transcon’s ‘Super Saturday’ on Saturday, December 16th.  This ‘Three in One’ Female Event featured our traditional Red & Black and Fleckvieh Equation portions and was joined by ‘White Gold Charolais’ to round out the day. All told, there were an impressive 90 lots to sell, which averaged a robust $8,745. 

In what seemingly has become a (well deserved) tradition, Beechinor Land & Livestock (Stefon & Rebecca Beechinor) once again led off the sale.  Their lot 59 BLL Gabri 201J heifer was a true standout, combining impressive muscling and capacity with a highly regarded pedigree. She created a massive amount of interest.  When the gavel fell, it was Johnson Ranching of Amisk, AB who got to take her home for an impressive $37,000!  Certainly, one of the highlights of the fall sale season!  Following ‘Gabri’ into the ring was a pair of outstanding breds from the Keato Meadows program.  As mentioned in our bull sale report, Jonathon & Ebony Kittlitz of Keato Meadows have developed a clear vision of what they are building their program around – and they just might have presented the most consistent string of the day.  Their two lead lots, Lot 76 ‘Sunniva’ and Lot 75 ‘Kitty Wells’, both represented dark red, polled packages that were outcross to most polled programs.  Both received very enthusiastic attention and included ‘Sunniva’ selling to JEM Simmentals at Barrhead for $21,000.  What a terrific way to kick off the sale.

Our own Lot 67, Applecross Deirdre, was the fourth animal in the ring.  After some spirited bidding, she was selected by Jeff Knox of Knox Farms, Australia, for $15,000!  As live animals are not exported to Australia, Deirdre will be calved out here at Applecross before entering a flush program.  Her Homozygous polled status will lead to some intriguing mating opportunities, as Jeff looks to add some diverse Canadian genetics to his cow herd.  As a related note, back in 2013 – exactly 10 years ago – Jeff also selected a heifer from Dora Lee (my parent’s operation), so it was great to visit with Jeff a few times in the lead up to the sale, as we certainly knew some genetics in common.  We look forward to seeing Applecross genetics work on another continent, and maybe (someday) we will get to visit ‘Oz’ and see some descendants in action!

Overall, our nine heifers on offer all found great homes.  Deidre’s genetics were not the only ones who get to travel some distance!  Our lead open heifer, lot 64 ‘Applecross Veronica’, is headed to (Sweet Home) Alabama, after being selected by Old Magnolia Farm / Brad Ballew.  Lot 69, ‘Applecross Abigail’, has also headed Stateside after being selected by Jensen Simmentals / Steve Jensen of Osawatomie, Kansas.  Safe travels ladies!  Our remaining six heifers are all staying here in Alberta.  Lot 65, ‘Applecross Delaney’, was selected by Rolling JN Farms / Jack & Shirley Nielson, of Alix; Lot 66, ‘Applecross Bonita’, will make her home with Lone Stone / Lonnie & Karen Brown at Westlock; Lot 68, ‘Applecross Dolly’, found her way south to MAVV Farms / Mike Imler at Okotoks; Lot 70, ‘Applecross Della’, was acquired by Richlan Farms / Karrie & Richard Jones at Breton; Lot 71, ‘Applecross Cassidy’ found a great place at Skylark Cattle Company / Emilee Oro at Clive, where she will continue to get lots of scratches.  And finally, our lot 73 heifer, ‘Applecross Serena’, was selected by 777 Cattle Ltd / Tyler Steward at Stettler!  Wow, what a list; what a day!

Overall, the Fleckvieh Equation heifers were incredibly consistent, considering the number of programs represented in the consignment sale.  The cattle were all in very similar condition, and presented well, which was reflected in sale averages in each program!  Of the six larger strings that made up the bulk of the Fleckvieh cattle on offer, all six had at least one animal sell for at least $10,000+. Impressive!  It was great to see so much success and so many smiles after the sale!

In addition to the above noted high-sellers, I thought we would share some additional thoughts on the 2023 Edition of Super Saturday:

  • The biggest change to the sale format was the addition of Charolais heifers to the traditional blend of Flecks and Reds/Blacks.  While the new ‘colour’ sure stood out (and frankly I will stick to washing Flecks vs the full white of Chars – which must be a lot of fun!), it was great to have both a ‘full barn’ and ‘full stands’ at sale time!  Several Simmental breeders have recently diversified into including Charolais in their programs, so they were also a natural complement to our Simmental offerings.
  • The other material change was the move to a Saturday sale, from it’s traditional Sunday.  I mentioned in last year’s sale’s report that I thought the Sunday sale made for a very long weekend, specifically for those involved in FNL.  It is just such a tough time of year to spend extended periods away from the farm, so I think the Saturday sale made the weekend flow a lot smoother.  From our end it was also great to have Sunday to ‘recover’ prior to starting the workweek on Monday!
  • The only downside to the Saturday sale was the elimination of the opportunity for ‘night before’ hospitality.  With most people in Olds for FNL, the barn was certainly quiet in Red Deer on Friday night.  While both pre-sale and post-sale hospitality are great; it just doesn’t ‘feel’ the same as the night before.  Sale day typically has more stressors:  trying to prep and market cattle pre-sale, followed by trying to get organized with where the cattle are going post-sale.  The ability to just relax and ‘visit’; hear opinions; discuss genetics; life and family is missing.  But at the end of the day, there isn’t a rule that states that the sales barn is where those discussions need to take place; maybe we just need to organize more social opportunities of our own.  We are fortunate here in Central Alberta to be surrounded by plenty of great Simmental Breeders.  Maybe it is as simple as leveraging more of those ordinary everyday occurrences (like birthdays!) as a great excuse to get together and talk cattle!
  • One of the great things about Jay Good and the Transcon team, is their willingness to spend time with younger/newer breeders and invite them to join auctions such as Equation.  As a consignment sale made up of a number of smaller breeders, it seems to be the perfect place to showcase newer programs, or even as an entry point for those that have never marketed females before.  It can be intense and nerve-wracking to bring your first ever females to town, so (what is hopefully perceived as) the welcoming environment of Equation is an opportunity to bring your best and learn from others!  It was 10 years ago that we made our Equation debut, and we have certainly learned a lot from our fellow consignors – everything from pre-sale prep, to tidying the stalls, signage and an area for ‘hospitality’ are all things that may now seem second nature but were things we learned along the way (and we’re still learning).  It is simply great to see new breeders join in the sale!
  • On that note – there were quite a number of successful first appearances at Equation.  All four of Century Simmentals, Richlan Farms, Wagner’s Cattle Co and Mountain Ash Simmentals had (in our opinion) smashing debuts!  It was great to see their enthusiasm in the barn!
  • I also thought the sales order set people up for success as well.  The sale was broken down into multiple sections and alternated between Flecks-Purebreds-Charolais, and breds and opens.  For us larger consignors, that meant we had animals sprinkled throughout the sale, giving everyone the chance to have animals at the start and animals near the end.  It seemed like a great way to have everyone share in the success of the sale and, with animal condition being so consistent across the barn, allowed groups to flow together seamlessly.  
  • The continued importance of ‘online’ was also underscored.  With Covid several years in the past, and cooperative weather and a full house in Red Deer, I was somewhat surprised that a total of $102,000 (and two of our nine) were sold online.  I had thought that people might return to in person (or traditional phone) bidding, but instead maybe Covid simply accelerated a trend.  Bidding online utilizing Transcon Online (or DLMS) has truly become a core part of sale day, as the ability to connect with more bidders is clearly essential to maximizing the success of our sales.     
  • In reflecting on our own sale string, this was the second year in a row we brought open heifers in addition to our usual bred heifers.  We were certainly more than happy with our results again in 2023, but did note the overall decrease in open heifers on offer this year.  I think the challenge with open heifers remains two-fold.  First, for those of us with smaller herds, even marketing two or three opens leave a sizeable hole in next years bred heifer string.  Second, I also think calves have the risk of being ‘off’ on sale day – whether showing heat or going through a recent ‘growth spurt’ that means they just aren’t looking at the top of their game – challenges you just don’t have with bred heifers, who are heavy in calf and looking just about ready to pop!  Those bred heifers simply must drink, whereas an open heifer can choose not to enjoy city water for three days! There are also some great reasons for bringing opens as well – open heifers can match up with a variety of calving programs; and, from a geographic perspective, there is certainly less risk in having an open heifer get on a truck for an extended journey vs a bred heifer who is due to calve in three weeks!  So, as we weigh pros and cons, I think a large part of it will come down to this year’s calf crop – lots of heifers will probably mean more heifer calves at Equation 2024, while a run of bulls may make us pause for next year at least!
  • As I have mentioned before, we always try to budget to add at least one outcross female to our herd each fall.  This year, we managed to snag the lead lot at MAVV Farms on Thursday, while taking a break from the wash rack in Red Deer.  Lot 1 ‘MAVV Jaci 205J’ represents a little different pedigree for us and is backed by a very strong cow family.  Mike Imler has been investing in quality fleck genetics for several decades now, so we were happy to be able to add his prefix to our walking herd.  We feel Jaci has a great future in front of her, and we look forward to a mid-January calf! 

We would be remiss not to recognize the team at Transcon for doing a tremendous job working the phones and managing the sale – they are always a quality, professional sales management team.   Jay, Darren, Glen and Cody spent the weekend inspecting the cattle while consistently talking on their phones, making evaluations for prospective buyers. In addition to the $102,000 in Transcon Online sales, an additional $94,500 was sold on order, which totaled 25% of the sale gross! Thank-you Team Transcon, for another awesome Equation!

It was another great day to present Applecross cattle at auction, and we are honoured by the compliments we received on our cattle from all the bidders and buyers that took interest in our program.  With the first calves of the new calving season on the ground (and the first progeny from our two exciting new walking bulls on the way!), we look forward to the balance of calving season, and another step in that ongoing effort to produce high-quality genetics that we can share with the industry.

Equation 2023 Sales Preview: A Perfect ’10’

We are proud to present ten heifers (three opens and seven breds), at Transcon’s Fleckvieh Equation on Saturday December 16th at 1pm at the Westerner Grounds in Red Deer, Alberta.   All ten heifers are polled, and include three homozygous polled bred heifers.  While the title says ‘perfect’, we want to be clear: we are not suggesting that our heifers on offer are perfect (we would humbly suggest that no animal is ‘perfect’).  But we are super proud of this group – as they perfectly represent what our Applecross program is all about, and the direction we are headed.  Highly maternal focus.  Polled heads without sacrificing the key traits fullblood Fleckvieh are known for.  Deep pedigrees with consistency built in. 

Leading off this year is the progeny of Black Gold Battleborn 44H.   After just two calf crops, Battleborn is a bull that has significantly moved our program forward.  Selecting him from the Noble Family back in 2021 represented a pretty big swing for us, and at the time, our largest ever investment in genetics.  He has developed into a true curve bender; as we are comfortable using him on heifers, while his calves have also been the heaviest sire group the past two falls.   We feel his influence is only beginning, and will be on full display with this years group.   The neatest opportunity is the ability to compare two genetic full sisters a year apart in age – the open heifer Delaney, and Deirdre her bred counterpart.  I talked extensively in this space last year of our desire to add ‘Anchor T Impact’ as a female maker to our cow herd, and ‘Deirdre’ and ‘Delaney’ are the perfect examples to showcase why.   Of the two, Deirdre is a bred heifer in full bloom that will simply need to be seen for her natural, easy keeping volume to be appreciated – truly a matron female in the making!  Not to be outdone, Delaney is the example of ‘what could be’  a year younger, but already setting the table with softness and capacity.  They both have eye-popping numbers and matching friendly temperaments! 

Our other Battleborn offspring – Veronica, Dolly and Bonita – are all worth a long look.  ‘Veronica’ is the first female descendant from our ‘Vendetta’ matron, who we acquired from our good friends the Beechinors a decade ago at Equation 2013.  ‘Dolly’  just goes about her business, packing that ideal Fleckvieh build onto a modest frame.  As an added bonus, she also represents what a Wedge daughter can produce on her first try!  Our offering at Equation also wouldn’t be complete without a DLD 48R grand-daughter, so we dug deep and are offering a dark cherry red, soft made stunner in ‘Bonita’ – an animal I think a herd could be built around.  We are super excited with the potential of these Battleborn daughters, and look forward to calving the first of our own out in just a few months! 

In the “something different” category, we present ‘Abigail’ and ‘Della’.  Abigail represents the first of our ‘Confidence’ daughters to ever sell at auction, as I have a tendency to hoard them all.  Her dam is ‘Keet’s Princess Grace’ who we selected back at Equation 2020, and has produced three straight daughters.  We like to ‘clip a coupon’ so to speak on our sale purchases, and we feel Abigail represents a pretty cool genetic cross with a homo-polled head and a little different genetic twist.   And then there is Della.  We have been super happy with the calving ability of Cavill – and based on Della, he is more than ‘just’ a heifer bull.  Della is highly stylish, has length for days and represents pure maternal.  A bull calf could simply pay for the cow in one shot! We have noticed that the polled gene pool has gotten pretty narrow, so these two certainly tick a number of different boxes!

I have talked extensively in our past bull sale previews about really liking the Delmonte cross on our WowEffect cows, so when we had the opportunity to retain (the WowEffect son) Wedge, we thought it only natural to cross back the other way on some of our top young Delmonte females.  These three, three-quarter sisters are all similar in nature, but still showcase the depth of their respective cow families behind them.  ‘Cassidy’ is a tank in a moderate frame package.  ‘Serena’ represents the slow burn of our Dora Lee Jewel cow family, that tends to be a little later maturing, while ‘Felicity’ has the most frame of the three, and is backed by some of my favourite older genetics.  All three heifers will be very heavy in calf on sale day, and represent multiple generations of our breeding program.

(For those that are still reading,) Individual pages  have been created for each of our ten sale heifers.   Short-cut links are on the right – or simply enter their names in the search bar at the top of our home page – and their page will pop up.  On the individual pages, we have also pictured their sires, dams and siblings. We try to take a camera with us on pasture tours – and while not always ‘professional quality’, hopefully sharing pictures provides a better glimpse into the extended pedigree behind each of our animals on offer.

The heifers all have quiet temperaments and are used to being around people.  We like quiet cattle – but should also note that Equation represents the first ever ‘truck ride’ for our heifers, as we pasture all of our cattle at home – so how they come off the trailer post sale, may not be a great example of their real temperament! We preg-checked in mid-October and the vet feels that all seven breds are safe to their AI dates.   Also, due to the late sale date of Equation, we expect all of our bred heifers to be very heavy in calf – specifically as Cavill appears to have a little shorter gestation.  For any out of province buyers, we are willing to take the heifers home and calve them out.  While ‘stuff’ can happen, we would much prefer that ‘stuff’ to happen at our place, instead of having a disaster occur during the stress of a truck ride. Please reach out as we are more than happy to discuss options!

The Heifers are also vaccinated with Vira Shield 6 and Tasvax 8. They will be treated with pour-on and the breds will have their first shot of Scourguard prior to sale day.

The 2023 Fleckvieh Equation promises to be another exciting event. We look forward to a great day on December 16th at Westerner Park

The Essential 12: The Twelve Week Period that Shapes our Program

With all due respect to the other nine months of the year, our purebred operation has twelve magical, stressful, exhausting and faith affirming weeks that are essential to the success of our program.  Twelve weeks of heavy lifting.  Twelve weeks which are an intricate dance to try and balance all of the things that are required to get done.  It starts with calving in January; ends with our herd sires being turned out in late March. And in the interim, bulls are marketed.  New genetics acquired. And a twelve week cycle closes for another year.

As long as I can remember, Jan 1 has always signaled the start of the calving season for purebred beef producers.  If I recall correctly, the date may have originally aligned with cattle shows and class age groups.  Now, I think there are also economic reasons, as Fleckvieh bulls can be mature enough and ready to work at 13 months, so from a cost perspective it makes sense to get bulls marketed as quickly as possible.  As purebred bull sales seem to creep earlier in the year, it does seem like calving has also shifted a bit earlier – and for the last few years, ‘age advantage’ bulls, whether fall or summer born, did appear to be very popular with buyers. Nevertheless, January 1st remains a key date for the bulk of purebred breeders to start their calving season. 

Our own situation has fluctuated a little bit over the years.  When we were first building Applecross Cattle, both of us worked off farm.  We decided to move calving into late December to align with Jeanne’s Christmas break from teaching school – there is just simply so much less stress when one of us can be around and available to monitor calving.  The last couple of years, Jeanne has (willingly) returned to the farm full time, which allows us more flexibility and a return to scheduling Jan 1 as the start of calving (if only the cows would co-operate!)  Unsurprisingly, one advantage of the Covid pandemic was that I was home a fair bit for the past couple years –  but with a job that has returned to being primarily office based, I utilize some vacation days to allow us both to be home during (what we think is going to be) peak calving.  Weather conditions can certainly dictate calving hours, but having the ability to ‘trade off’ night checks with a partner is certainly an energy saver!  And that is the primary conundrum with calving cows.  Sure tech (cameras) and modern facilities (barns) can help, but the manual labour required to check and be available for those ‘what if’s’ simply cannot be replaced by increased automation.   

We have also had to overcome an initial goal of being perfect.  Part of the decision for Jeanne to stop teaching school and be at the farm full time was the thought that having her here would allow us to ‘save’ more calves; both right at calving and during their vulnerable first six weeks of life.  And, more purebred calves would potentially translate into substantially more revenue; at least partly offsetting the loss of her teacher salary.   Nature happens during calving; and could be as simple as having a calf born with a sack over its head, or malpresentation that requires intervention.  The challenge becomes the difference between being available to assist vs. the ability to successfully resolve all of nature’s challenges.  Anyone who knows Jeanne would know she is a perfectionist (how that translates into choosing me is still a real mystery).  So her goal is 100% success during every calving season.  And, frankly, while I am sure that is the goal of all producers, the reality of calving and calf-rearing is that nature is complex, and sometimes ‘stuff’ just happens.   What made it more difficult for us was that, for that first year, Jeanne did it!  We enjoyed 100% calving success.  The next year, when our vet was visiting due to an uncertain diagnosis on a young calf, he just laughed and suggested that 100% would probably never ever happen again in our career.  And it hasn’t.  And I think that has been really tough on Jeanne (and on all ranchers that lose calves).  We always second guess.  There are always things we could have done differently.  What has helped is some sharing and making an effort to ensure we talk to fellow producers.  Realizing that calving isn’t always the sunshine and rainbows and positive vibes that may be showcased on social media.  We love being positive and sharing those ‘miracle’ stories.  But being reminded that we all have similar struggles, we all lose calves, can also be reaffirming.  We aren’t terrible at what we do – and that others face challenges too.  We can’t be perfect. We can only do our best and keep learning; and that has to be enough.

One of the other things we have learned over the years, is that a good start for each calf is essential.  It isn’t just that we need to invest time with the cows that are calving; but also ensuring that the newborn calves continue to tick along, and not take a step backwards.  So while we are walking the cows looking for signs of early stage labour, we also try to ensure the calves are looking as they should as well.  We may not see a calf nurse for 3 days…and then see that same calf nursing 3 times in the next 12 hours.  How can you determine ‘normal’ if there isn’t a regular reference point for comparison?   Jeanne and I also observe different things (Jeanne is typically more detail oriented).  We both have favourites we look for – and they are different favourites!  But one thing we have really learned is that early treatment is much easier than late treatment (and that preventative treatment may be the best of all!)  Jeanne is also a meticulous record keeper – which is also important during the ‘fog’ of calving.  “What day did we treat that calf?” is a lot easier to answer when it is written down!   The other advantage of having a great record keeper in the house is that it creates data.  Data that can be analyzed!  (and from the guy that already has 11 tabs on his ‘cattle’ spreadsheet, why not an even dozen!)  We have really started to be curious if there is a correlation/causation between a calf that may need to be treated early on in life and whether there is impact on scrotal size or a semen test.  It would be a neat project – and I am not sure if our smaller numbers allow us sufficient sample size to definitively prove anything – but it seems like an interesting theory to test – just not during the essential 12 weeks!  In any event, we have certainly found that it is more than just calving cows that is important; those slow walks through the pen checking to see if the calves are acting as they should, repay that extra time investment in spades.

It always seems that just as we hit peak calving (and peak calving stress), we need to be clipping and then picturing bulls for our early March bull sale.  Every year it feels like there are more bulls for sale in Central Alberta and fewer commercial cows to breed them to.  Even narrowing it down to our piece of the Simmental Breed (Fleckvieh), we are aware that more than 200 bulls sell within just a 60km radius and a two week sale window.  Our customers have choices!  So we need to ensure our bulls are ‘ready’.  They need to look the part, be clipped and presented, and then pictured approximately two months before the sale; just to ensure the catalog is ready to be mailed in time.  The Red Deer County Bull Sale is a consignment sale, and we have been fortunate to work with most of the same group for quite a number of years – so we know how the bulls need to show up on sale day, in order to ‘fit in’ with the rest of the sale.  We also spend a significant amount of time trying to get pictures that showcase what we see in each bull – which is not an easy task! (we know one couple that refers to bull picture taking day as D-I-V-O-R-C-E).  To reduce this stress, we have been fortunate enough to convince Stefon Beechinor and McKenzie Stout to picture bulls for us the last few years.  By bringing in trusted help that we know are as meticulous as we are, it certainly makes the work load easier, and allows us to keep our focus on the calving barn.  We also spend a fair bit of time deciding catalog order, as well as which bulls should get a little more space.  Jeanne and I readily debate the merits of a ‘feature’ (she thinks all the bulls are good, and that buyers will decide who the best bulls are), while I am detail oriented (anal) enough, to know which bull I want catalogued on the top of the right hand side of page 10.    It also leads to an interesting conversation on ‘best’ vs. ‘most marketable’ which is probably worth a blog post on another day.  All of this ‘bull sale prep’ is essential to the success (and cash flow) of our operation.  It just happens to fall on top of what is already a very hectic calving schedule!

Probably the most important, and stressful, day for us, is the day we semen test the sale bulls.  We feel/hope we do everything correctly, from birth through weaning and development to maximize each animals’ potential.  But a pass/no pass or a bull that doesn’t measure up, can move a high profile bull to the meat ring in a hurry.  And to be honest, we (as a breed) are pretty demanding with our bulls.  At only 12-14 months of age, we are expecting them  to be considered mature enough to breed cows.  That early maturing standard, specifically when it comes to scrotal size, has evolved over the years, where bigger is typically better, regardless of breed averages.  But success (or failure) on semen test day, can add another dimension of stress on top of calving, and constant re-evaluation of both our management program and our genetic selection.  We always do our initial test early enough that there is room for a ‘just in time’ re-test two weeks later, just before sale day, but there is always a sense of relief when bulls have passed that hurdle (and hopefully measured up!).  We just wonder WHY it somehow always has to be -35 on semen test day.  I am sure our vet does too! 

While we are wrapping up calving and getting ready for our own bull sale, we are also knee deep in genetic selection.  What we are looking for every year is a bit different; but after missing out on any bulls last year, we knew that adding a new walking bull in 2023 was a priority.  The advantage of having a smaller program is that we really only have the numbers to focus on a few things.  We want to be known for moderate calving, polled cattle.  We also believe we have a 100% Fleckvieh herd; so it makes sense to stick to those genetics if at all possible, as that 100% status does matter to the international community.  So bulls that meet those requirements, and are at least somewhat outcross to our herd base, make it to the ‘shortlist’ of bulls that require further investigation.  We are also more comfortable, when making a sizeable investment, seeing the bulls in person.  And this can be a challenge when we are both calving our own cows and prepping our own bulls!  We have bought animals sight unseen in the past; but walking a bull, and ‘liking them’ in person, regardless of their picture or pedigree certainly provides more ‘comfort’, when making such a large investment.  So it may not be a surprise that we ended up acquiring two bulls within that aforementioned 60km radius.  I knew the bulls.  I knew the cow families.  And they both add what we think is both ‘better’ and ‘different’ to our walking bull line up.  Adding new walking bulls is always stressful but fun – finding them and getting them bought are always two different things – but having a successful acquisition year like we did in 2023, certainly has us dreaming of some rather neat future genetic combinations.  

With our small herd, we are also fortunate to be able to continue to leverage AI within our program, which allows us to add both outcross and highly regarded genetics to our herd. Every year, we sync both a group of cows and the bulk of our yearling heifers in late March.  We like to AI our ‘sale heifers’, as we feel we have more proven calving options with AI than with our own bulls. It is important to us that our sale heifers calve out for their new owners, so a proven calving ease bull will increase the odds that an animal that may have been trucked a distance and is now in unfamiliar surroundings, at least (hopefully) calves out.  It also allows us to add some different genetics and dabble in a new bloodline without making the same financial commitment as in a walking bull.  Establishing different genetic lines to weave into a program is probably more art than science; but even with three walking bulls that we are pretty excited about, we still wanted to add a few more twists to our 2024 calf crop.

The final piece in genetic selection during these crazy twelve weeks is the cowherd itself.  Jeanne takes a lot of notes (it is almost as if she’s a teacher!), specifically around how the cow calves, how quickly the calf is up, and whether it drinks on its own.  Certainly the sire choice can have an impact in all of these areas, but the cow is the other half of the equation.  There is nothing better than a heifer that has a calf unassisted, who then gets up and drinks without any sort of assistance at -40.  It is also important to be reminded if a cow is over protective and won’t let you go in a pen.  Or if the teat or udder shape means that the calf has problems and intervention is needed.  We need to multiply great traits in our cattle; and attitude and udders are two things we have really focused on now that we have our numbers where we want them.  As my dad would say, “there is no cow in the world worth getting hurt over”, so no matter how ‘great’ that cow looks (or produces), she can’t stay long.  Which leads to the creation of a fourth ‘breeding’ group; our ‘open’ pen.  Cows that we know will be going in the fall.  Cows held open for a reason while the rationale is still fresh in our minds.  So I can’t change it when I see how great that calf looks at weaning, and suggest ‘that cow couldn’t have been that bad – let’s try her one more year’.  Those maternal traits are important.  And important to get right during that window of up close attention.

The twelve week cycle I have just gone through is pretty similar, I think, for most purebred operations.  In our case though, it extends to 14 weeks when we include our late December female sale at Fleckvieh Equation.  The sale has its own set of prep work involved but, knowing the journey we have in front of us, we are cognizant to at least take a couple of days after Equation for ‘downtime’, so that we can relax and unwind, prior to gearing right back up again for an extended twelve week sprint.  From a budgeting perspective, having one of the last heifer sales of the season as well as having one of the later bull sale dates, typically inverts our planning, as we are typically looking to acquire genetics before knowing what our own are going to sell for.  So to solve that problem, we typically budget ‘backwards’, and leverage the results of our heifer sales to make our bull buying budget, and our bull sales shape our investment in a high end heifer or two the following fall.  Cash flow in the cow calf sector is very cyclical, and liquidity to handle bumps is so important, that being able to act on the opportunity to add genetics when they come available does take a little forward planning.  There is enough stress in those twelve weeks, that making sure that we have our budget in place for bull buying means one less thing to worry about.

So those are the 12 (or fourteen) weeks.  Heifer Sale. Calving.  Bull Sale. Breeding Season.  Slammed together back to back to back to back; from late December to the end of March.  This is the reason we are all so exhausted once the bulls are turned out and the calendar flips to April (Also why we plan an April off farm vacation every spring just to recharge and relax). But also the reason we do this.  Our twelve weeks certainly aren’t all negative.  There are moments of tremendous satisfaction – a successful intervention when outlooks were uncertain – or simply a pause of quiet awe when the 2am check is so still, and a cow is calving just as nature intended.  It is also our opportunity to put ideas into action and to solve genetic puzzles.  Sometime we may make mistakes, but we do learn from them.  We can move our genetics forward, and then watch plans develop for the next nine months until we can do it again.   It is the dance we choose.  And we wouldn’t do any other.

Until Next Time,

Dennis

Red Deer County 2023 Bull Sale Report (and other bull sale season thoughts)

Red Deer County 2023 Bull Sale Report (and other bull sale season thoughts)

It was a gorgeous winter day, with decent temperatures, some sunshine, and not much wind that brought people to the Innisfail Auction Mart to see a diverse, multi-breed bull sale on Saturday, March 11th.  Now in our 3rd year at the Innisfail Auction Market (and 3rd as a multi-breed sale), there was a full house on hand to watch Angus, Polled Hereford, Charolais and Simmental bulls sell.  The cattle markets continue to be very robust, and it was great to see some really impressive bulls, combined with a sense the optimism within the broader agricultural community.

With a multi-breed component now firmly embedded in the Red Deer County Bull Sale, it was the Simmentals turn to wait as the other breeds worked through their sales offerings. When it was time to present the Simmentals,  a feature bull from Keato Meadows made sure that everyone was paying attention.  A dark red, thick, and large capacity bull, Lot 76 – Keato Pld Poetry in Motion 33K was just that, as his arrival lead to some very spirited bidding from notable purebred programs, both in attendance and on the phones.  When the gavel fell, Lot 76 sold for an incredible $37,000 to KSL Simmentals of Beaverlodge, AB – congratulations to Jonathan & Ebony Kittlitz on producing this tremendous high seller!    

From an APLX perspective,  our five bulls that we brought to Innisfail all found great homes.  Unicom Holdings of Crossfield (Blaze), Eagle-Ridge Simmentals of Olds (Casino) and Oh-Kay Farms of Red Deer (Cannon) were all repeat customers of Applecross Genetics, while Ken Bluck of Mountainview, AB (Courage) and Christian Doelger of Beausejour MB (Chevy) both acquired their first bull from us.  It is always a treat to have new customers alongside repeat buyers continue to support our program.  A great day to watch our bulls sell!

Overall the sale grossed just over $536,000 on 65 lots, for an average of $6,797.  We would also be remiss not to recognize Jay Good and the Transcon team for doing a tremendous job working the phones and managing the sale.

Some other thoughts on Red Deer 2023 and this years’ bull sale season:

  • I can’t say enough about how impressive the Keato Meadow string of bulls were. They were penned right beside our bulls, and the amount of consistency in type through-out their string was remarkable. Jonathan & Ebony Kittlitz have been fellow consignors with us in both the Red Deer and Fleckvieh Equation Sales for many years now.  Jonathan has a clear vision of the direction he has taken their program, and it is simply awesome to see them be so successful.  Dark Red, hairy and loaded with performance, while containing different genetics is certainly in demand, and the Keato Meadow program certainly showcased this in 2023!
  • It is always a great feeling when all of our bulls on offer find a great new home.  While two of our bulls failed semen tests and didn’t make the sale, our remaining five bulls sold; four locally and one to Manitoba.  There are simply so many Simmental bulls for sale each spring in Central AB, so we are cognizant that cattle operations have a significant amount of choice.  As it seems more and more breeders are expanding their numbers in the area, we do think this trend will continue.  As a result, we will need to continue to focus on our quality level, while searching for ‘different genetics’ to incorporate into our herd.  Maybe it isn’t a bad thing that our calf crop in 2023 also skewed heavily to heifers!
  • Ensuring our program offers ‘different’, was one of the reasons that BLL Tombstone 223K piqued our interest.   As a rare Great Guns Wyatt son, we were successful in adding him to our bull battery this spring.  Bred by our good friends Stefon & Becca @ Beechinor Land & Livestock,  I was fortunate to see Tombstone on pasture last August.  Not only did he have a little different pedigree, but he also had a lot of eye appeal, strutting his stuff as just a young bull calf on pasture.  We think he’ll add a little different dimension to our bull battery, but also believe his ‘eye appeal’ is a hard trait to quantify.   Everyone’s eye for cattle is different – but Tombstone is definitely a bull that grabbed our attention.   I just like cattle that the eye seems to follow, and then comes back to after viewing the rest of the pasture group – a fairly rare trait that we think we have added with Tombstone!
  • It was also a bit of a surprise that we added Virginia Journey 509K to our bull battery this year.  With limited numbers, we do try to spread out our herd bull purchases over several years, but coming off a very successful December female sale put us in a position where we could re-invest should the opportunities present themselves.  We always go into herd bull shopping season with several options circled, and I have joked in the past that I typically have plans A through E, for what approach we will take with our breeding groups.  This year just happened to be the year that we were able to bring home both the top two bulls on our list!  The adage of ‘always being ready to bid’ (and buy) when desirable herd building genetics are up for auction, certainly came true for us in 2023! 
  • Journey is a really neat bull with lots of potential.  Harry & Michelle Satchwell have a well deserved reputation as having one of the top programs in Canada, and as they also sell in Innisfail, it is rather convenient to stop in for an extensive peek at their bull string.  I spent a fair bit of time Sunday afternoon prior to the Monday sale walking Journey around his pen.  Moderate frame with a lot of mass.  Top and Thickness. Moderate birth weight.  I have shared in the past that part of our breeding philosophy is the conviction that birth weights will continue to moderate (and more horns will come off) the overall cattle population.  The offset to this, is that the breed still needs to retain the performance, growth and maternal mothering ability within the Simmental population.   So a bull with the ‘curve bending’ potential of Journey sure fit the bill!
  • The other neat thing (by design) is that we know the cow families behind both of our new walking bulls extremely well.  Tombstone is backed by the Eagle Ridge Unbelievable cow family; of which we walked a daughter (BEE Vendetta) for quite a number of years (with 3 daughters working here).  Over the years, we have also paid close attention to the Willow’s Jade cow family behind Journey, which included Virginia’s Ms Zillow, who we acquired at Cow-A-Rama 2013!  We do like to stack genetics, and with cow families being so important to our own program, it is not a surprise that we follow those who keep popping up among our fellow breeders!  Consistency, longevity, mothering ability and udder shape – great traits that are carried through the generations!
  • With two new walking bulls, and Battleborn just entering his prime, Double Bar D Confidence will be the ‘odd man out’ in our bull battery this year.  In APLX Coach (his standout son from last year), and his first daughters already in production, Confidence will leave a tremendous legacy here.  We are tentatively set to part with his first daughters at Equation this fall, and it certainly looks like he’ll have a few more sons in next years bull pen.  But for now, he’s busy reminding us that he is available on ‘standby’ if any of our other walking bulls need a hand.

For thirteen years now, it has been great to be part of the Red Deer County Bull Sale.  Public auction is a great forum to get feedback on the program we are building at Applecross.   We strive to produce top quality cattle, and every year provides the opportunity for feedback and ideas on what we could do differently.  Not a year goes by that we don’t learn how to do things a little better for next year, and it is equally important to continue to receive tips and advice on how to make improvements to our program.  

With the bull sale now in the rear-view mirror, and breeding season underway, the breeding groups have finally been decided for the year as the excitement to incorporate new genetics competes with genetic combinations that have worked so well in the past.  We look forward to the challenge of developing more, different and better genetics for future years.

Until next time,

Dennis

 Red Deer County Bull Sale 2023: Cow Families Shine Through

We are pleased to present seven herd bull prospects at Transcon’s 2023 Red Deer County Bull Sale on Saturday, March 11th at 1:00pm at the Innisfail Auction Mart, Innisfail, Alberta. This is our thirteenth year at this event, and we are proud to be included in the strong offering that is always presented by this progressive group of breeders.  Our 2023 offering continues to showcase our philosophy of highlighting the maternal strengths of the Fleckvieh Simmental breed.  We firmly believe that the future will bring an increased herd size on the same amount of available labour.  This means that with less labour available on a per cow basis, birth weights will come down to improve calving ease, and that gradually more and more horns will be bred off the cattle.  We have moved slowly to incorporate the polled gene into our herd, as our goal is to try and accomplish this while maintaining the strong performance and mothering ability the Simmental breed is known for.  In a market that suggests continued strong demand for beef, we think our bulls on offer all provide the maternal characteristics that will produce tremendous replacement females.

The common theme behind each of our bulls on offer in 2023, is the multi-generations we have worked with the dam and cow family behind each bull.   While we do like to try and add an outcross female each fall, six of our seven bulls are direct descendants of three of our ‘founding four’ cow families that we brought with us from Dora Lee.  DLD Lady Western 48R (Edison, Casino, Courage), Dora Lee Evangaline FF2P (Elton, Blaze) and Dora Lee Christina 28S (Cannon) all have great legacies at Applecross!   The remaining cow family, HEMR Tasha 3T, (Chevy) was selected out of the Heimstra dispersal back in 2009, and immediately produced ‘APLX Axel 5Z’ who topped this very sale back a decade ago.  Time sure flies, but we believe it is a testament to the strength of these respective cow families that they have formed the backbone to our herd.

Maybe the most intriguing bull we have on offer this year is ‘Blaze’. A homo-polled, dilutor free Black Gold Battleborn son, this mid-January calf is a real head turner.  This will be the first (and only) Battleborn son to sell this year, after his daughters made their debut  at Equation 2022 this past December and averaged $12,750.  Between Battleborn/Rambo/WowEffect and Starfire down the dam side of the pedigree, we have walked four generations of the bulls behind Blaze here at Applecross, which showcases considerable consistency in a bull that represents the 5th generation of an Applecross prefix.  With a moderate birth weight, heavy pigmentation, and a guaranteed horn remover, Blaze should tick a lot of boxes for a lot of different programs.

After an impressive debut with APLX Coach 37J in last years sale, Double Bar D Confidence 179D sired 4 more bulls in our offering this year.  With Confidences’ daughters now in production, we are very pleased with the udder development, mothering ability and consistency we have seen with his progeny.  ‘Casino’, ‘Cannon’, ‘Courage’ and ‘Chevy’ all carry their sires influence through great length of spine and sizable hips, while shaped more by their dams in their respective BW and calving numbers.   These four bulls all so some stretch and performance, and with ages ranging from late January to late February, represent the youngest bulls in our 2023 offering.

In addition to our walking bulls, we always try to breed at least a few early cows AI in order to incorporate some outcross, top end genetics to our core herd.  After noticing the FGAF Electric Avenue progeny stand out on pasture tours, we were successful in acquiring a semen pack a couple of years ago.  He has two sons represented in Red Deer 2023 (and two daughters that have been ‘vetoed’ from seeing a sales ring and are thus staying home).   Elton comes from our ‘E-Line’ and a dam that always moderates birth weight, while Edison will be the heavy weight on sale day, and may just be our most complete bull.  As our lone ‘horned’ prospect, he has to be really good for us to consider marketing him in a program known for our focus on polled!  Electric Avenue has developed a pretty impressive resume, so we look forward to presenting two sons in Red Deer.

We want to ensure our bulls will work for many years, so feet, legs and temperament are very important traits for us.  The bulls are housed in a 5 acre paddock to ensure lots of exercise, and have been developed on a ration of free-choice quality first cut hay, combined with a forage based pellet by Country Junction.  We pail feed our bulls twice a day, to ensure the bulls are quiet and used to being around people. We like working and walking through docile cattle, and feel the herd bull should be no exception. 

Individual pages (short-cut links are on the right), have been created for each of the bulls.  (For those reading this on phones, the bulls name or lot number can also be entered into the search bar, to locate their individual page). On each of the pages, we have also pictured their sires, dams and siblings – hopefully, sharing pictures will provide a better glimpse into the extended pedigree.  It is also not unusual for us to have walked 4 or 5 generations of each respective cow family.  We also plan to have videos of each of our sale bulls available approx. 2 weeks prior to sale day.   Please check our Applecross Cattle Facebook page for up to date info on our sales offering.  

Transcon’s 2023 Red Deer County Bull Sale promises to be another exciting event. We look forward to a great day on March 11th at the Innisfail Auction Mart!

Our Fleckvieh Equation 2022 Sale Report

Our Four Bred Heifers on offer at Equation 2022 – From Left: (hiding) Lydia, Ivy, Pixie and Dotti. All found great homes with some highly reputable breeders!

It was a blustery winter week-end in Central Alberta as Transcon hosted the finale of “Alberta’s Simmental Week-end.” Their two-in-one bonanza of Fleckvieh Equation and Ultimate Red & Black were held at Westerner Park in Red Deer.  With challenging road conditions, it was nice to be back inside the extensive Westerner facilities, where people could view cattle and visit in comfort.  Despite Mother Nature not being overly cooperative, there was a steady stream of traffic throughout the barns all weekend, and a healthy crowd on hand Sunday, to watch 33 Fleckvieh lots pass through the ring to average a very impressive $10,152.

One of the ‘calling cards’ of Equation has been a bit of a focus on polled genetics.  Between ourselves and several of the other consignors who have focused on developing polled cattle over the past number of years, this sale may be gaining a bit of a reputation!  After only bringing open heifers for the past couple years, Beechinor Land & Livestock were back with an exceptional string of bred heifers.  Stefon & Rebecca Beechinor have quickly risen to prominence for producing some of the best full Fleckvieh genetics in the world, so it was no surprise to see their lot 116 heifer, BLL Sugar Rush lead off the sale.  This big volume polled Sugar Ray daughter was a unique blend of power and femininity, and created a palpable buzz in the audience, as she ended up selling to Mason Faulkner of Faulkner Farms from Centre Ridge, Arkansas, for $40,000.  We had the pleasure of visiting with Mason when he was in Alberta touring cattle operations this fall, and are quite impressed with the foundation females he has selected to build his herd.  After the BLL offering were a pair of outstanding heifers from the Keato Meadow string, followed by two powerful heifers from Keet Simmentals.  Both being long term consignors, their heifers also had a robust following, with highlights including lot 102 ‘Keato Pld Ivy 24J’ being selected by West Gold Farms Ltd for $15,000 and  lot 121 ‘Keet’s Harlequin 51H’ selected by Pheasantdale Cattle Company for $18,000.   As Equation represented probably the largest selection of polled full Fleckvieh cattle available all fall, it was great to see the enthusiasm and success of our fellow consignors!

Our very own Lot 114 (Applecross Ivy) and Lot 113 (Applecross Pixie) were next up.  These two NUG Delmonte 81D daughters had been head turners all week-end, so we were rather excited to see how they would perform.  When the gavel fell, Applecross Ivy had been selected by Robb Farms for $17,000.   Robb Farms is part of a truly elite bull sale in SK, (Robb/Hoegl/Greenwood) in late February each year, so we will be looking for Ivy’s progeny to hopefully be future features!.  Applecross Pixie ($10,000) got to enjoy an extended truck ride, as she is headed all the way to Quebec, to Kelvin and Ory Egan of Egan Home Farms.  I had talked to Kelvin a few times over the years regarding our bred heifers, but there was always a fair bit of uncertainty with our late sale date and early calving dates on the heifers.  Pixie fit the bill, being a cycle later gives her more time to adapt to her new environment.  With Ory also spending the summer in Alberta working for Anchor D Ranch, he appears to have firmly caught the ‘purebred cattle bug’ and was the driving force behind acquiring Pixie.  It is always great to see another generation be encouraged enough to invest in the industry!

For Equation 2022, we tried something ‘different’ and brought a pair of open heifers to town.  I am old enough to remember the Fleckvieh sales of the 1990’s predominantly featuring open heifers but, gradually over time, the sales mix across the industry has shifted towards bred heifers.   The combination of a late in the season sale combined with early calving dates, meant we did have some out of province buyers express concern about a heavy in calf bred heifer travelling an extended distance, so offering a few select open heifers was certainly something we had thought about in the past.  With 2022 representing a 2:1 heifer to bull calf ratio, and an exciting new herd sire to showcase, we felt it only made sense to ‘test the waters’ with a couple open of heifers at Equation 2022.  We were not disappointed with our decision!  Our two heifers led off the Fleckvieh heifer calf division, with Lot 110 ‘Applecross Giselle 2K’ receiving the honour of being the lead heifer.  When the gavel fell, she was selected by Robb Farms for $15,500, and will get to head to the same home as Ivy!  A few minutes later, Black Gold Simmentals selected lot 111 ‘Applecross Dixie 20K’ for $10,000.  Randy and Vanessa Noble were in Red Deer after a hectic (and very successful!) few days at the Friday Night Lights event, so it was awesome to see them pick out Dixie to walk their pastures!  Bringing open heifers to Equation 2022 was certainly a smashing success for us, so that option will certain need to be considered again for Equation 2023!

Our two open heifers, Giselle (left) and Dixie busy prepping themselves to look great in the ring!

Overall, the open heifers sold extremely well, with 5 lots topping that $10,000 threshold.  The Skywest heifers were stabled right beside us, so we were able to take a long look at their two exceptional heifers that did very well, with lot 129 ‘Skywest Kamala’ selling to Corley Land & Cattle from Charleston, Tennessee for $13,000, and Lot 130 ‘Skywest Kamilia’ landing at Brock Ranches for $11,000.  Sierra Ebbeson is another ‘next generation’ breeder at Brock Ranches, so super exciting to see that ‘purebred cattle bug’ spread!  

A little later on in the sale, our Lot 112 heifer ‘Applecross Dotti 53H’ and lot 115 ‘Applecross Lydia 13J’ also got to share the sales ring.  ‘Dotti’ was up first and she was selected by Jonathan Kittlitz of Keato Meadows for $12,000.  We recall bidding against each other back when we acquired our Anchor T Impact semen at the same sale quite a number of years ago, so perhaps it shouldn’t have been a surprise when he was the successful bidder on a direct daughter!   ‘Lydia’ also found a great home with the legendary Maxwell Simmental program.  We have got to know Glen Maxwell over the past few years, specifically since acquiring our NUG Delmonte bull from them back in 2017.  Delmonte sure shaped our program, so it was pretty cool to have Lydia heading to Maxwell’s.   In all, our six heifers found homes across Alberta, Saskatchewan, and into Quebec.  All five buyers acquired the APLX prefix for the first time, so we look forward to seeing how their progeny develops for their new owners.

In addition to the above noted high sellers, I thought it also worthwhile to share a few additional thoughts:

  1. One of the neat things about being part of a consignment sale is seeing everyone have success.  A quick scroll through the Equation high seller lists represents practically all of our fellow breeders, each of whom have been long term consignors to the sale.  Certainly lots of smiling faces after the sale!
  2. I also want to suggest that despite the number of programs in the barn, the Fleckvieh cattle all lined up in very similar condition.  This is an incredibly difficult feat when there are many different operations coming together to showcase their programs.  We have always found it a challenge to get the correct balance.  We don’t want our cattle ‘green’ nor do we want them ‘fat’ – especially bred heifers that are three weeks from calving – so it was neat to see the consistency across Equation.  
  3. I do wonder if the combination of the Covid pandemic and increased quality of the Internet experience may be leading to a permanent change in attendance at sales.  On a week-end where weather was uncertain, and at a time so close to Christmas, I did notice people tour through the barns that were then content to watch the sale virtually, and either bid online or via phone.  With sales results being posted online within a couple of days (if not sooner), it also improves ‘access to information’ available without needing to be there in person. 
  4. The improvements and acceptance of technology and social media during the pandemic certainly has its pro’s and con’s.  The efficiency gains of immediate access to information and ‘time savers’ can be offset by a seemingly decreased amount of person to person contact.  Which is a change not always for the good!  I may be getting to the stage of ‘old man shaking fist and suggesting things were better in an earlier time’, but sometimes a great conversation can provide nuance and shape opinion – while the internet (or even texting) simply doesn’t provide the forum for deep discussion.  I may not always seem like the most social person, but simply being part of conversations, and listening to great advice have really helped improve our operation over the years.  I do worry that the opportunity is being lost for new to the industry breeders aiming to find their own voice and direction, if there isn’t at least some focus on the ‘in person’ part of the purebred cattle business.
  5. I also wonder if there is opportunity for further evolution of Simmental Week-end itself.  With the highly successful Friday Night Lights, followed by a Saturday sale and then National Trust Saturday night, prior to Equation / Red & Black on Sunday, it is an extremely long (and incredibly busy) week-end, specifically for those of us consigning cattle to any of the events.  For those consigning to FNL – Moving in Wednesday, prepping cattle and then sticking around until Sunday can be an extensive time commitment; with most of us having work pile up back at the farm.  So maybe with increase in online presence, it might make sense to move to a more condensed weekend schedule in the future.
  6. For the first time in a number of years, we weren’t successful in adding a new heifer from Equation.  We always like to ‘save a bullet’ to use to support our fellow breeders at our own sale, but weren’t successful in getting one bought this year.  We did get some shopping done both earlier in the season (Starwest Pol Harmony) and in adding a new AI option via the New Year’s Resolution Sale.  We are always looking to add something different that we think will be an ‘improver’ to our herd, so were happy to achieve this goal again in 2022.
  7. Finally, as we look towards 2023, we will need to dig pretty deep and scour a lot of options in our search for another herd bull.  If 2022 has taught us anything, it is that quality polled genetics (specifically those that are ‘outcross’ to our existing genetic base) command a premium.  It can be somewhat intimidating trying to find options that make economic sense for our smaller cow base, but at the same time, the search is part of the fun! (And a super successful heifer sale certainly puts us in a position to re-invest in our future!)

I can’t close without saying a few words about Transcon, our Sales Management team.  Jay, Darren, Glen and Cody always do a quality, professional job – and spend significant amounts of time on the phone – talking – while walking animals out of their pens to check feet,  and allow buyers to select animals with confidence.  Sales Management is a long term gig – if a prospective buyer on order isn’t happy with their purchase they won’t be back.   It is foundational to have mutual trust in a Sales Management team, and we have that with Transcon.  Another really neat part of the Transcon team, is Jay’s willingness to offer a spot to people ‘new to the breed’.  It might be more recently showcased within Red and Black, but as I mentioned earlier, it is super cool to see new people enter the purebred business.  And everyone needs to get their start at their ‘first sale’; Jay has been tremendous in offering people that opportunity (which he also offered to us back when we first started!)

Overall it was another great year to present Applecross Cattle at auction.  We were honoured by the compliments received, and the amount of interest in our program is rewarding.  With calving nicely underway (the heifers are leading 7-1, so maybe we will have more opens to offer at Equation 2023!), we look forward to the excitement that 2023 will bring, and another step forward in our ongoing efforts to produce high-quality genetics that we can share with the industry.

Equation 2022 Sales Preview: Legacies That Live On

DLD Lady Western 48R – Matriarch of five of the lots on offer.

We are absolutely delighted to present four bred and two open heifers for consideration at Transcon’s Fleckvieh Equation 2022, on December 18th at 1pm at Westerner Park, Red Deer , Alberta.  Thanks to a return of some long term consignors, and the continued evolution of the breed, Equation ’22 will showcase the broadest selection of polled Fleckviehs for sale in Canada this fall.  We look forward to the return of the Saturday social at National Trust, and just the chance to visit, catch-up and talk all things cattle in a great facility while inspecting the awesome diversity of the Simmental breed.  It should be a great week-end!

Our theme this year immediately jumps off the page:  DLD Lady Western 48R.  When we established Applecross back in 2006, we wanted to start our herd with some of our favourite cow families from Ontario.  Mom & Dad (Dora Lee), graciously granted us the choice of any four females on the farm.  My first pick was ‘Lady’, a direct King Arthur daughter from SRN 2Y, who played her own starring role in establishing the Dora Lee Fleckvieh program in the early 1990’s.  Dad often shared that letting ‘Lady’ go west was the most difficult cow he ever had to part with. (And when asked why he did let her go, he simply stated ‘because I was his son’).    Through her long career at Applecross, Lady is probably most distinctly recognized for being the dam of APLX Envoy 2Y, who went on to leave his mark at Lone Stone after being selected out of the 2011 National Trust sale as a bull calf.  We also retained every single one of her daughters.    When we acquired Lady, we also managed to convince Dad to breed her Antonius (!!) before sending her out – which promptly turned into Applecross Diva and what is now an extensive ‘D’ – cow family, as evidenced by both ‘Dixie’ and ‘Dotti’ in this years offering.   A couple of years later she gave us ‘Bella,’ who still walks here as the matriarch of our ‘B – cow family’ (and as a sneak peak will have a super neat grandson show up at Red Deer County 2023 Bull Sale), followed by  ‘Lady Grace’,  ‘Isabelle’ and ‘Frauline’, who are represented by  ‘Giselle’, ‘Ivy’ and ‘Lydia’ respectively at Equation 2022 (we already had a F-cow family when Frauline came along, so Frauline’s daughters get L’s).    While we are clearly pretty biased towards the 48R progeny, there is a consistency in volume and udder development across her daughters, who also showcase longevity, pigment and length of spine.   Excluding our sale heifers, EIGHTEEN Lady decendants will calve at Applecross next spring.  (I haven’t even mentioned that 48R also shows up in the extended pedigree of our exciting young herd sire, Black Gold Battleborn 44H – so this number will only move higher!)  I think Dad would have been pretty tickled by the legacy of DLD Lady Western 48R.     

The sixth of our sale heifers is the ironically named ‘Pixie’ (who is anything but tiny), who is from our 2nd most prominent cow family.  Spruceburn Pauline was our choice of Bill & Donna McMurty’s bred heifer pen back in 2009.  She founded our ‘P-line’ and gave us two stand out daughters that still walk here in (poundmaking) ‘Poppy’ and (pretty) ‘Paula’.   Poppy cruises our pastures at an even 2,000 lbs and has produced high selling progeny on both sides of the ledger, while Paula is Jeanne’s favourite (and ironically weighed 5lbs more than big sister this year).  Jeanne keeps vetoing Paula’s daughters, (and I have a tendency to do the same to Poppy’s), so while not quite to Lady’s threshold, we do have seven P’s calving out in 2023.  I am bad at math, but on our fifty cow herd, it appears an even 50% of the calves born in 2023 will trace back to either Pauline or 48R.  What can we say –  we like our cow families!   

Individual pages  have been created for each of ‘Giselle’, ‘Dixie’, ‘Dotti’, ‘Pixie’, ‘Ivy’ and ‘Lydia’.  Short-cut links are on the right – or simply enter their names in the search bar at the top of our home page – and their page will pop up.  On the individual pages, we have also pictured their sires, dams and siblings. We try to take a camera with us on pasture tours – and while not always ‘professional quality’, hopefully sharing pictures provides a better glimpse into the extended pedigree.

The heifers all have quiet temperaments and are used to being around people.  We like quiet cattle. We preg-checked in mid-October and the vet feels that three are safe to their AI dates, with the fourth bred potentially a cycle later.   Also, due to the late sales date of Equation, we expect all of our bred heifers to be very heavy in calf – specifically as Cavill appears to have a little shorter gestation.  For any out of province buyers, we are willing to take the heifers home and calve them out.  While ‘stuff’ can happen, we would much prefer that ‘stuff’ to happen at our place, instead of having a disaster occur during the stress of a truck ride.

The Heifers are also vaccinated with ViraShield and Covexin Plus. They will be treated with Dectomax and the breds will have their first shot of Scourguard prior to sale day.

The 2022 Fleckvieh Equation promises to be another exciting event. We look forward to a great day on December 18th at Westerner Park.

Ross Small

We are saddened to share the passing of my dad, Ross Small, on Thursday, April 21st. Dad and my mom (Betty) founded Dora Lee in June of 1973, with the first Simmentals arriving in the spring of 1974. Mom and Dad had a mixed farm that consisted of purebred Duroc and Landrace hogs alongside the Simmentals, but it was the cattle that were truly Dad’s passion. With the purchase of ‘the farm next door’ in December 1992, the cow herd expanded, the pigs wound down, and Dad was able to focus on his goal of building his Fleckvieh herd.

Dad was always focused on the future, and would regularly ask the question ‘where do you see yourself in 5 years?’ He always believed that true cattle breeders focused on where they thought the breed needed to go, instead of chasing what happened to be popular at the present time. Genetic improvement is so slow in cattle, the five year window ensured that steps taken now would align with those longer term goals. Dad’s own focus for Dora Lee was on three things: He was dedicated to the idea of 100% Fleckvieh, and spent hours going back through pedigrees to ensure they all originated in Germany or Austria. He was confident that polled cattle were the future, and began incorporating the gene into his program shortly after the first polled Fleckvieh import bulls arrived in Canada in the late 1990’s. He was also a believer in ‘keeping on top of change’, and utilized DNA technology to measure for feed efficiency / RFI. He was convinced that this would be the next, long term evolution to the cattle industry, and as always wanted to be there when the time came to have already genetically selected for the future demands of the market. While the priority of Feed Efficiency may still be in the future, the sales results from this past spring would certainly suggest that his early ideas regarding polled was right on the money. Those five year plans may take more than five years, but they give focus and shape to the direction of an operation; allowing it to move forward.

Mom and Dad enjoyed the opportunity to travel for cattle, and meet new people along the way. For many years, Dad really enjoyed ‘Fleckvieh Week-end’ in Alberta – but it was always the Friday night social (prior to Fleckvieh Fest the next day) that was his favourite part of the week-end. The opportunity to visit, socialize and break bread with his fellow breeders was something not to be missed! He enjoyed his visits to the United States, Scotland, and the World Simmental Congresses in Germany, Australia and Calgary. As much as those trips revolved around cattle, it was always the people they met that made the lasting impressions. Dad enjoyed a good joke, but also really enjoyed getting to know people, especially those just starting out with Fleckvieh. Even as they stuck much closer to home over the past few years, he continued to study catalogs, making ‘his pick’ of every female sale, and always noticing when ‘Dora Lee’ would appear in a pedigree. He was quite tickled to see our high selling bull from this spring be a ‘Dora Lee’ grandson, and reminded me several times, (both before and after the sale) that it was also ‘his pick’. It only took a pedigree or a prefix to trigger a conversation on the people behind the cattle with whom he built lasting relationships.

One of the cool things about cattle is that the prefix’s in quality cattle stand the test of time.  While we will miss my dad, a consistent reminder of his passion and legacy will live on in the name ‘Dora Lee’.

Thank-you.

Dennis